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Lantmännen Agro - Elevating Engagement Through Corporate Story

In collaboration with Lantmännen Agro, we produced two corporate marketing films designed to attract new employees and merchant partners while enhancing their public image. The project was a joint effort with Daniel Heino, whose deep understanding of the client and clear vision were instrumental in the process. Together, we shared filming responsibilities, blending Daniel's and my technical expertise to capture authentic employee interactions and everyday work scenes. To ensure a balanced creative contribution, we split the editing and directing duties, with each of us taking full responsibility for one film. This approach allowed both films to reflect our distinct styles while maintaining a cohesive visual narrative. Employing a mix of handheld and steady camera techniques, we highlighted candid moments that underscored Lantmännen's dedication to its people. These films are now featured across various marketing channels, showcasing the success of our collaborative effort.